Profile
Strategic creative leader, editorial director, and seasoned copywriter with over a decade of experience crafting innovative, multi-platform campaigns and content strategies. Adept at shaping voice and tone across formats, from long-form editorial to ad copy, social, and branded content.
Experience
Editorial Consultant, Journalist, and Copywriter | Freelance | 2012–Present
Partnered with brands, publishers, and agencies to shape strategy, build editorial systems, and tell stories that connect across formats and platforms.
Written features for Pitchfork, Slate, The Quietus, Clash, Huck, and more
Led content strategy and voice development for clients across media, tech, and fashion
Created branded decks, campaign copy, and multimedia content across web, email, podcast, and social
Founded SORRY, an independent Toronto-based magazine exploring the city’s cultures and contradictions
Editorial Director | The FADER/Cornerstone Agency | 2021–2024
Oversaw the publication’s editorial vision, voice, and cross-platform strategy across offices in New York, Toronto, London, and Los Angeles.
Launched two original podcasts and helped grow Instagram to 1M+ followers
Led campaigns for Google, Puma, Pepsi, and Major League Soccer, spanning web, video, and branded
Unified brand tone across long-form journalism, social, and commercial output
Built systems and workflows for a hybrid team of editors, producers, and designers
Senior Editor/Strategic Copywriter | The FADER/Cornerstone Agency | 2019–2021
Focused on narrative depth, reader experience, and brand alignment.
Reimagined news cadence and editorial structure to prioritize in-depth reporting
Collaborated with sales and creative on branded storytelling and audience engagement
Edited long-form features and oversaw high-visibility cover stories from pitch to publication
Contributing Editor/Copywriter | VICE Media | 2016–2019
Managed breaking news and long-form features during high-volume publishing cycles.
Oversaw editorial production on weekends, coordinating across global desks
Produced and edited stories across culture, politics, and global affairs
Worked on branded editorial collaborations that matched tone and voice across verticals
Education
New York University – M.A., Cultural Reporting & Criticism
University of East Anglia – B.A., American Literature
Awards
American Society of Magazine Editors Awards: Judge | 2022-2024
Fulbright Commission: Alistair Cooke Award for Journalism | 2015